Could Ladurée Come to Georgetown?
The French macaron brand has its sights set on additional U.S. locations.
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"When you go to Paris, you must go to Ladurée," my friend told me this spring.
The Parisian macaron brand is pricey, chic and ubiquitous. It makes Georgetown Cupcake look so — how do you say — Américain. For the uninitiated, macarons are confectioneries made of sweet meringue.
The macaron shop has one New York location (864 Madison Ave.) and recently announced that they are planning to open another in SoHo, which will be the "biggest Ladurée in the world," according to Pierre-Antoine Raberin, the CEO and vice president of Ladurée, as quoted in The Daily Meal.
What's more, Raberin told The Daily Meal that Washington, D.C. has a certain appeal, along with cities like Chicago, Miami and San Francisco.
Georgetown recently got its first home-grown macaron shop in Macaron Bee (1669 Wisconsin Ave.) on Book Hill.
Considering Georgetown's European-esque appeal and proximity to La Maison Francaise, it could certainly be in the running for a D.C. Ladurée shop.
Do you think Ladurée would do well in Georgetown? Is there such a thing as too many macaron shops?
word wyz
9:43 am on Wednesday, August 15, 2012
Been wanting to see that happen for years.
Shaun Courtney
11:37 am on Wednesday, August 15, 2012
I actually <<gasp>> never managed to have a Ladurée macaron when I was in Paris in April. It was so rainy the day we were going to head there that we just stuck to museums and dined on the little street we were staying on. So, I'd welcome the opportunity to try them in DC!