Cupcake Automat on M Street?
Sprinkles is opening its first ATM-style cupcake system in Beverly Hills, but D.C. is not far behind.
Sprinkles lovers may soon be able to get their daily cupcake fix 24-hours a day. The cupcakery is testing out an automat for cupcakes in its Beverly Hills store, but next stop could be Georgetown, according to the Washington Post.
Sprinkles opened on M Street in Georgetown just over a year ago in March of 2011.
“In the heart of Beverly Hills nestled between Sprinkles Cupcakes and the brand new Sprinkles Ice Cream, 24-Hour Sprinkles will be continuously restocked day and night with a variety of freshly baked cupcake flavors,” according to the Facebook page.
"Customers can walk up to the machine, which looks like a sherbet-colored ATM, select one of about eight daily popular flavors, swipe their credit card ($4 each) and receive an individually packaged cupcake."
Candace Nelson, the owner and originator of Sprinkles, came up with the cupcake ATM idea, according to the Post.
Nelson is no stranger to big ideas. Last year she told Patch that when she and her husband first opened their cupcake store in Beverly Hills, "nobody got it." A bakery that only sold cupcakes was an oddity.
Now Nelson is one of the stars of Cupcake Wars and together with her husband, Charles, she has opened 10 Sprinkles locations nation-wide, according to the company's website.