Business & Tech

Drybar Opens Friday in Georgetown

Accompanying the business will be a 13-foot yellow blow-dryer.

Drybar is opening Friday in Georgetown and Bethesda, and along with it comes a 13-foot blow-dryer.

Yes. A 13-foot, yellow, operating blow-dryer will be sitting outside the streets of Bethesda to advertise the new business, a blowout-only salon.

Drybar offers the blowout service, including a wash, for $40—less than at many typical salons, where the service can start at $55. The $40 flat fee applies to all hair types and lengths, Patch reported in June.

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"Drybar is a 'blow dry bar' concept created around a very simple idea: No cuts. No color. Just blowouts," according to the salon chain's Facebook page.

The new Georgetown store will open Friday at 1825 Wisconsin Ave. NW next to Safeway.

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Those pedestrians and drivers who may be irritated by the store's accompanying 13-foot obstruction, named Buttercup, may be consoled to know that: 

1.) The first 10 people to spot Buttercup as it moves throughout D.C. and post a photo to Facebook or Twitter with the hashtag #DrybarInDC will receive a free blowout from Drybar, according to a press release.

2.) It's art and will be appearing at the Bethesda Row Arts Festival, and 

Buttercup will show up in area during the following dates and times:

Friday and Saturday

Throughout Washington, D.C.

Sunday

11 a.m. - 4 p.m. Bethesda Row Arts Festival located on Bethesda Lane

"They've been training so they had a few call outs on Facebook and Twitter, but first appointments start Friday," said publicist Barbara Martin, putting rumors to rest about a soft opening before Friday's celebration.

To celebrate the no-color, no-cut, blowout-only salon opening, Bethesda's Georgetown Cupcake will offer free Drybar cupcakes to customers on opening day, Martin said.


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