Lululemon Defends Online Model Choice
'We do not select the model based on the garment color.'
The Men’s Pacific Run Long Sleeve Top on Lululemon's website is turning a few heads, not for its craftmanship and style, but for what happens when you click to see the shirt in "black." Not only does the shirt color change to a heather black, but the model changes from a white male to an African-American male.
But a Lululemon spokesman says "we use multiple models for each style and do not select the model based on the garment color; product is chosen strictly based on what is available during each individual photo shoot."
The shirt is available in five colors, "black" is the only color where the model is different.