CVS/pharmacy and the American Lung Association Launch New Campaign to Raise Awareness of Lung Cancer in Women

This week, CVS/pharmacy announced an in-store fundraising campaign to help fight the #1 cancer killer of women – lung cancer. Funds raised through the campaign will benefit LUNG FORCE, a new initiative to make lung cancer in women a public health priority, drive policy change and increase research funding. 

From now through June 29, CVS/pharmacy customers in Washington, DC will have the opportunity to contribute to LUNG FORCE at the register in stores nationwide or online at www.cvs.com/lung with all proceeds going to support the movement. CVS Caremark is the national presenting sponsor of LUNG FORCE.

In Washington, DC alone, more than 150 women are diagnosed with lung cancer each year. And according to the American Lung Association’s Women’s Lung Health Barometer, only 1 percent of women cite lung cancer as a cancer that is top-of-mind.

The in-store fundraising campaign is an extension of CVS Caremark’s commitment to helping people live tobacco-free lives and follows the company’s decision to remove tobacco products at its more than 7,600 CVS/pharmacy stores nationwide by October 1, 2014.

“When CVS Caremark announced in February that we would stop the sale of tobacco products at our 7,600 CVS/pharmacy locations, we also made a commitment to align ourselves with community partners on programs that are helping people lead tobacco-free lives,” said Helena Foulkes, President, CVS/pharmacy. “The American Lung Association shares in our purpose of helping people on their path to better health, and through our partnership and in-store fundraising campaign supporting LUNG FORCE, Washington, DC customers will be able to make a significant impact in educating the public about the prevalence of lung cancer in women.”


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