When the Georgetown Business Improvement District (BID) unveiled its new branding last year "Come Out and Play," they knew that video would be a tremendous tool in their efforts to get people to do just that, come out and play, said Nancy Miyahira, the marketing director for the BID.
But Georgetown's businesses and offerings are so "diverse," she explained, "It is hard to capture in one two-minute video."
"Georgetown is a beautiful place and we really wanted that to come through," she said.
The solution? A series of two-minute videos that explore all the people and businesses that make Georgetown a great place to live, work and play as the BID likes to say. The first was released Aug. 28.
Over the course of three days, the BID, along with videographer Brandon Bloch, his co-producer Caleb Stewart and shooter Tim Sessler, explored the waterfront, businesses, restaurants and streets of Georgetown. From the bike paths on the waterfront to the interior of an art gallery, scenes from a new video captures all the neighborhood has to offer.
"We're following the people that make Georgetown what it is... and flowing through the spaces that only exist in Georgetown. We wanted it to feel like a day in the life of this really vibrant community. These are things that are happening all the time on any given day in Georgetown, we just compressed time a bit so they all happened for our cameras," explained Bloch about his video.
Georgetowners will recognize many familiar faces in the first video. View the video in the media player above.
The videos take viewers to ; the kayaker is Shawn Kyle, the VP of asset management at MRP Realty, which owns the complex.
You can spot Marlene Hu, showing off clothing, accessories and shoes at Hu's Wear and .
Newer additions like Hugh and Crye and also make an appearance.
Well-known faces pop up in their usual places like Gunther Stern from the Georgetown Ministry Center riding a bike and Jennifer Altemus and Linda Greenan enjoy a glass of wine at .
The list goes on and on from to to .
About the overall feel of the video, Bloch said there were an element of nostalgia because he recently moved to Brooklyn from D.C.
"For me, this project was sort of an opportunity to give back to the city I love and capture its personality in a pretty personal way. I've started calling it my love letter to Georgetown."
Do you think the new video captures Georgetown? What would you add? What would your love letter to Georgetown include?