Wedding Brand To Set Up Shop In Georgetown Anthropologie

The wedding brand BHLDN (pronounced like the word beholden) announced on its Facebook yesterday that it would be opening a shop within the Georgetown Anthropologie location on M Street sometime after March.

The wedding "shop-in-shop," started in partnership with Anthropologie about three years ago, describes itself as "vintage inspired," and "beautifully crafted." 

"BHLDN offers a thoughtfully curated collection of wedding attire, bridal accessories and decor for the bride who seeks something a bit different," a BHLDN news release said. 

BHLDN has lived mostly online since it opened, but had two stores in Houston and Chicago. Last year, the brand tested its first shop-in-shop in a Beverly Hills, Calif., Anthropologie. 

"We heard from customers almost immediately after the launch that they wanted a place where they could touch and see our products in person," said BHLDN Managing Director Nicole Sewall in a news release. 

The Beverly Hills shop-in-shop was immediately successful, and the brand wanted to set up shop in other areas where they already have several online customers, the release said. 

The Georgetown opening at 322 M St., NW, is part of a wave of openings that will also include locations in Boston and New York. The first opening will be in Boston. 

Georgetown shoppers can expect the usual bride's gowns, bridesmaids dresses, reception wear, jewelry, accessories and decorations. Exclusive Georgetown items and personalized service are also to be expected. And free shipping on items ordered from the store, the release said.  

DC Racked described the wedding shop as "Zooey Deschanel-would-wear-that wedding dress priced between $260 and $4,000." 

"Sharing a physical space with Anthropologie makes BHLDN accessible to more brides who prefer to shop for their weddings in person, while further building Anthropologie’s lifestyle experience," Sewall said in the release.

The clothing line did not mention an opening date, but said it will soon. In the meantime, check out the 2014 spring line here.