RAP Index, a leader in GrassTops advocacy for Fortune 100 corporations and leading Washington associations, has been praised as the “forerunner of disruptive advocacy” at The National’s Journal’s Best Practices in Advocacy at its recent annual summit.
RAP Index uses proprietary survey, profiling, scoring and data analysis technologies to uncover hidden relationships within an organization to micro-target and mobilize advocates to communicate viewpoints on key issues.
National Journal selected the National Federation of Independent Business (NFIB) and addressed the results of its RAP Index-powered advocacy efforts. RAP Index was the only software solution cited in the best practices presentation. The National Journal described NFIB’s engagement of advocates as a “near perfect response rate:”
“It’s not often we come across members who have taken the survey and indicated an interest in a particular policy issue or engagement activity, but aren’t willing to do something for us,” Lisa Goeas, Vice President of Political and Grassroots, National Federation of Independent Businesses (NFIB), said. “We’ve had nothing but good luck. Every time we contact potential advocates, they with respond, ‘Oh, I’m so glad you called me. How can I be helpful?’ “
RAP Index is a proprietary SaaS service, developed by advocacy experts, that:
- Identifies relationships between your organization’s stakeholders and elected officials and staff at the federal, state and county levels;
- Assesses and scores the willingness and ability of your stakeholders to advocate on your behalf, thus finding your best-positioned advocates;
- Discovers connections between your organization and community groups that can be your coalition partners, and;
- Generates engagement among constituents for advocacy and PAC participation.
“It is an honor to hear such objective validation for the RAP Index from a valued organization like The National Journal,” Chip Felkel, founder and CEO of the RAP Index, said. “It is similar to the validation we receive daily from our clients. Our reward comes from our client successes in persuading public officials about issues critical to their organizations.”