Small Business Success Story: Georgetown Cupcake

Once a small neighborhood joint, this bakery has risen to the top of Hollywood food fame. Do you think it still has the charm and cake quality that made it popular in the beginning? Tell us in the comments below.

Sisters Katherine Berman and Sophie LaMontagne opened Georgetown Cupcake in 2008. (Patch file photo.)
Sisters Katherine Berman and Sophie LaMontagne opened Georgetown Cupcake in 2008. (Patch file photo.)
Georgetown is no stranger to the celebrity, but walking down M Street, popping into Georgetown Cupcake for something sweet, the feeling is quaint not glitzy. 

An always busy hub of Georgetown's main street, this corner bakery can been seen around the world in its TLC reality show DC Cupcakes

The bakery, owned by a sister team: Katherine Berman and Sophie LaMontagne, opened at the corner of M and 33rd streets in 2008. It has since expanded to Bethesda, New York, Boston, Atlanta and Los Angeles.  

Georgetown Cupcake gets a lot of attention and air time these days, but a New York Times reporter, Frank Bruni, recounted his experience with the "cupcakery" back in 2008 before its Hollywood days. And he didn't care about its potential for fame. All he cared about was the cake. 

"The cake itself is moist and rich... and the frosting is as creamy and buttery as you could ask frosting to be without becoming so intense it sort of lays waste to you, the way some frostings can," Bruni wrote. "There was a generous amount, but nothing out of control, and each different cupcake was beautifully colored and decorated prettily but sparely."

While TLC fans around the world drool over the "creamy and buttery" frosting, the smell of Georgetown Cupcake is still just in your backyard. And with the holidays now in full swing, check out the December menu. Eggnog, peppermint, cranberry and more flavors will be coming out of the oven all month long. 


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