Fate and the Market Place Bring Roosters to Georgetown
A Georgetown man's haircut at a barbershop outside of Boston played a critical role in bringing a new business to the neighborhood.
Roosters, a new mens barbershop and grooming center, is coming to Georgetown thanks to a mix of fate and just the right market forces. The DC location will be at 1815 Wisconsin Avenue, tucked behind JoS A. Bank and Noodles & Co. John Santanella, the franchise owner, told Patch that he had looked at the space in the new business center on Wisconsin Avenue about a year and a half ago. "There’s not a a lot of high-end mens' grooming establishments in the market place," in DC he explained. But at the time he was also opening a franchise closer to home near Boston. Even though he "absolutely loved the location," he passed on the Georgetown shop, not wanting to bite off more than he could chew, he explained. Then "oddly enough" as Santanella put…
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